Rebranding an education platform for today’s generation.

The Story

InspirED helps HSC students prepare for the biggest teams of their lives, through live workshops and online training modules. Run by ex teachers and examiners - they provide students with the confidence to succeed.

Due to the growth of their business, in 2018 they engaged with Lyon Agency and Favour the Brave to tidy up their visual branding and messaging. It was time to graduate.

In their market they saw an opportunity to provide more for their customers, beyond workshop and live events. To remain ahead of the class they pushed for a more uniform visual brand and strategy. What they had were three separate brands with different styles, what they needed was one unified family.

FTB’s involvement in the project was to design a visual brand that would speak to the audience they are catering to, empowering them in their decision to better their education. Part of the rebrand included a change in business name, from HSC in the Holidays to InspirED, along with it were three program modules. What was a delivered was a bold word mark which signalled growth and taking a step up, and a colour palette that signified trust and strength.

A logo family
To cover the entire InspirED brand and its digital and live products: HSC4Me, HSC Live and HSC Connect

Website design
Based on the overarching InspirED brand

Marketing collateral
Flyers, powerpoint presentation and pull up banners

Brand guidelines
A document that encompasses the entire InspirED rebrand, covering visuals and marketing comms

Logo redesign, previous vs current

The InspirED logo family

Digital brand guideline document

Application of the new brand and messaging

Marketing collateral

Apparel and merchandise

Definitely cheering!

Janice Ly, lyon assembly
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